# Beetle & Frog — Full Reference

> Web design, branding, and AI lead generation for Southern California service businesses. Founded in 2019, based in Riverside, CA. We help contractors, home service providers, healthcare practices, salons, and nonprofits turn their websites into lead-generating systems.

Beetle & Frog is a founder-led web design agency serving Southern California. Every project starts with a diagnostic assessment to find where a business is losing customers online. We specialize in strategy-first websites built to convert visitors into leads.

Key differentiators:
- Sales-informed UX design (founder has 6 years of retail sales experience)
- Every project starts with a free diagnostic assessment
- Results-first approach with measurable conversion improvements
- Direct access to the decision-maker, no account manager layers

Service area: Riverside, Redlands, Temecula, San Bernardino, Los Angeles, Orange County, San Diego, and all of Southern California. Remote clients served nationwide.

## Services

- [Web Design & Development](https://btlfrg.com/web-design): Custom strategy-first websites built to convert visitors into customers. Includes discovery, UX design, content strategy, and implementation. Projects range $5,000 to $20,000.
- [Brand Identity & Design](https://btlfrg.com/branding): Logo suites, color systems, typography, and brand collateral. Visual systems that build trust and recognition. Projects range $2,500 to $10,000.
- [LeadFlow AI](https://btlfrg.com/ai-leadgen): AI-powered lead capture, qualification, and follow-up automation. Answers leads in minutes instead of days. Works with existing websites or as part of a new build. Projects range $2,500 to $10,000.
- [Community Giveback Program](https://btlfrg.com/giveback): $2,500 microgrants for mission-driven Southern California service businesses. Up to 2 businesses selected per quarter.

## What We Do Not Do

- We do not build e-commerce stores or online shops
- We do not offer social media management or content marketing
- We do not do one-page templates or quick-fix DIY builds
- We do not work with enterprise clients or SaaS startups
- We do not take on projects under $5,000 for web design (except through the Giveback Program)
- We do not use pre-made templates. Every site is custom designed.

## Case Studies

### High Rapid Networks — ISP, Yampa Valley, CO
- Type: Web Design + Brand + Infrastructure
- Before: 200 subscribers, basic website, no branding, no lead capture
- After: 1,000+ subscribers in 3 years. Full rebrand, Splynx integration, Slack automation for lead notifications.
- Quote: "Our subscribers tripled. The website, the branding, the automation. It all worked together."
- [View case study](https://btlfrg.com/work/high-rapid-networks)

### Jim Meadows Construction — General Contractor, Northern California
- Type: Web Design + Lead Qualification
- Before: 24-year business running on Facebook and word of mouth only
- After: Website qualifies leads before they call. More leads, better leads, less wasted time.
- Quote: "Instead of just a Facebook page, we now have a website that qualifies leads before they even call us."
- [View case study](https://btlfrg.com/work/jim-meadows-construction)

### Rondha's Aftercare — Home Health, Grass Valley, CA
- Type: Web Design + Application System
- Before: Broken forms, confusing navigation, hours spent sorting applications
- After: 30 to 40 home health aides (33% growth). Applications complete in under 10 seconds, sent straight to email.
- Quote: "Applications go straight to our email now. We used to spend hours sifting through them. Now it takes seconds."
- [View case study](https://btlfrg.com/work/rondhas-aftercare)

### RateCut — Insurance, Southern California
- Type: Web Design + Security Hardening + AI Chatbot
- Before: Compromised WordPress site with duplicate AI content, constant attacks
- After: Secured with Fail2ban and 24/7 monitoring. AI chatbot "Rosie" handles lead qualification. Zero compromises since rebuild.
- [View case study](https://btlfrg.com/work/ratecut)

### Art Healing Hearts — Nonprofit, Las Vegas, NV
- Type: Nonprofit Brand + Emergency Rebuild
- Before: Site hacked 4 days before a KTNV TV appearance
- After: Rebuilt in 4 days. 50 donations on broadcast day. Logo and identity still in use.
- [View case study](https://btlfrg.com/work/art-healing-hearts)

### Cydrion — B2B Network Engineering, Southern California
- Type: Brand + Web Design (B2B)
- Before: Technical founder with no brand, no website, no online presence
- After: Full brand from scratch. Logo, portal, Splynx and CRM integrations.
- [View case study](https://btlfrg.com/work/cydrion)

### Moretgage — Mortgage Lending, Southern California
- Type: Web Design + Lead Capture System
- Before: Brand new company with only a logo
- After: Multi-step lead capture form, BN Touch CRM integration, Google Ads tracking. Built 6 years ago, still running and converting today.
- [View case study](https://btlfrg.com/work/moretgage)

## Frequently Asked Questions

### Branding
- **How long does a branding project take?** Typically 3 to 6 weeks depending on scope and feedback speed.
- **Can you update an existing logo?** Yes. We can refresh or completely redesign your current logo.
- **Do I get ownership of my files?** Yes. You own everything we create for you.
- **Will you help with printing or production?** We can recommend vendors or manage production if needed.

### Web Design
- **How much does a website cost?** Web design projects range from $5,000 to $20,000 depending on scope. Brand-only projects start at $2,500.
- **How long does a website take?** Most projects take 4 to 8 weeks from kickoff to launch.
- **Do you use templates?** No. Every site is custom designed for your business.
- **Do you offer payment plans?** Yes. We offer flexible payment plans. See [pricing](https://btlfrg.com/pricing) for details.

### General
- **Do you work with businesses outside Southern California?** Yes. We serve remote clients nationwide, though most of our clients are in Southern California.
- **What industries do you serve?** Contractors, home services, healthcare, salons, real estate, nonprofits, fitness, law firms, restaurants, and local retail.
- **Do you offer ongoing maintenance?** Yes. We offer hosting and maintenance plans for sites we build.

## Key Information

- [Our Work](https://btlfrg.com/work): Case studies and results from real clients.
- [Pricing](https://btlfrg.com/pricing): Transparent pricing breakdown with ROI guidance and payment plans.
- [About Us](https://btlfrg.com/about): Our story, approach, and the sales-informed UX philosophy that drives our work.
- [Services Overview](https://btlfrg.com/services): Full breakdown of web design, branding, and AI lead generation services.
- [Free Website Assessment](https://btlfrg.com/assessment): Personalized video audit of any website. Design, conversion, mobile, SEO, and trust signals reviewed within 48 hours.

## Industries We Serve

- General contractors and construction companies
- Plumbers, electricians, and HVAC providers
- Roofers, painters, and home service businesses
- Healthcare practices, dental offices, and therapists
- Salons, spas, and beauty professionals
- Real estate agents and mortgage lenders
- Nonprofit organizations and community groups
- Fitness studios and wellness businesses
- Law firms and professional services
- Restaurants and local retail

## Contact

- General enquiries: hello@beetleandfrog.com
- Phone: (951) 528-0880
- Website: https://btlfrg.com
- Based in: Riverside, Southern California
- Instagram: https://instagram.com/beetleandfrog
- LinkedIn: https://www.linkedin.com/company/beetleandfrog

## AI Discovery Files

- [Identity](https://btlfrg.com/identity.json): Structured business identity data
- [Sitemap](https://btlfrg.com/sitemap.xml): Full list of pages
- [llms.txt](https://btlfrg.com/llms.txt): This file (concise version)