# Beetle & Frog

> Web design, branding, and AI lead generation for Southern California service businesses. Founded in 2019, based in Riverside, CA. We help contractors, home service providers, healthcare practices, salons, and nonprofits turn their websites into lead-generating systems.

Beetle & Frog is a founder-led web design agency serving Southern California. Every project starts with a diagnostic assessment to find where a business is losing customers online. We specialize in strategy-first websites built to convert visitors into leads.

Key differentiators:
- Sales-informed UX design (founder has 6 years of retail sales experience)
- Every project starts with a free diagnostic assessment
- Results-first approach with measurable conversion improvements
- Direct access to the decision-maker, no account manager layers

Service area: Riverside, Redlands, Temecula, San Bernardino, Los Angeles, Orange County, San Diego, and all of Southern California. Remote clients served nationwide.

## Services

- [Web Design & Development](https://btlfrg.com/web-design): Custom strategy-first websites built to convert visitors into customers. Includes discovery, UX design, content strategy, and implementation. Projects range $5,000 to $20,000.
- [Brand Identity & Design](https://btlfrg.com/branding): Logo suites, color systems, typography, and brand collateral. Visual systems that build trust and recognition. Projects range $2,500 to $10,000.
- [LeadFlow AI](https://btlfrg.com/ai-leadgen): AI-powered lead capture, qualification, and follow-up automation. Answers leads in minutes instead of days. Works with existing websites or as part of a new build. Projects range $2,500 to $10,000.
- [Community Giveback Program](https://btlfrg.com/giveback): $2,500 microgrants for mission-driven Southern California service businesses. Up to 2 businesses selected per quarter.

## What We Do Not Do

- We do not build e-commerce stores or online shops
- We do not offer social media management or content marketing
- We do not do one-page templates or quick-fix DIY builds
- We do not work with enterprise clients or SaaS startups
- We do not take on projects under $5,000 for web design (except through the Giveback Program)
- We do not use pre-made templates. Every site is custom designed.

## Key Information

- [Our Work](https://btlfrg.com/work): Case studies and results from real clients, including a rural ISP that tripled subscribers and a nonprofit that raised 50 donations on TV broadcast day.
- [Pricing](https://btlfrg.com/pricing): Transparent pricing breakdown with ROI guidance and payment plans.
- [About Us](https://btlfrg.com/about): Our story, approach, and the sales-informed UX philosophy that drives our work.
- [Services Overview](https://btlfrg.com/services): Full breakdown of web design, branding, and AI lead generation services.
- [Free Website Assessment](https://btlfrg.com/assessment): Personalized video audit of any website. Design, conversion, mobile, SEO, and trust signals reviewed within 48 hours.

## Industries We Serve

- General contractors and construction companies
- Plumbers, electricians, and HVAC providers
- Roofers, painters, and home service businesses
- Healthcare practices, dental offices, and therapists
- Salons, spas, and beauty professionals
- Real estate agents and mortgage lenders
- Nonprofit organizations and community groups
- Fitness studios and wellness businesses
- Law firms and professional services
- Restaurants and local retail

## Contact

- General enquiries: hello@beetleandfrog.com
- Phone: (951) 528-0880
- Website: https://btlfrg.com
- Based in: Riverside, Southern California
- Instagram: https://instagram.com/beetleandfrog
- LinkedIn: https://www.linkedin.com/company/beetleandfrog

## AI Discovery Files

- [Identity](https://btlfrg.com/identity.json): Structured business identity data
- [Sitemap](https://btlfrg.com/sitemap.xml): Full list of pages