Pricing
You don’t need the most expensive website. You need the right next move.
Pricing makes more sense once you know what your site actually needs. Start with a free scan, then choose the smallest useful next step.
You might need a repair, a new build, or simply a clearer next move. The scan helps you tell the difference before you spend.
Every project gets a clear scope and figure before you commit.
Not sure which path is yours?
The free scan tells you whether to repair, rebuild, or wait.
You get a practical read on what is getting in the way, the smallest useful next move, and a clear figure before any commitment.
Choose the path
Start where your business is now.
Existing site
If the foundation is fine, fix the leaks.
Most existing sites do not need a rebuild. They need the leaks found and fixed. Start with the free site scan so the right repair, not the most expensive one, is the one you buy.
The Fix List
one-time$147
- Prioritized repair plan in 48 hours
- P0, P1, and P2 fixes ranked by impact
- Loom walkthrough plus a handoff sheet
The Tune-Up
flat, up to 10 pages$1,500
- Targeted repair of an existing site
- Two-week turnaround, no rebuild
- Fixes the leaks the diagnostic names
The sequence is simple: diagnose the leaks with the Fix List, then make only the repairs the site needs with a Tune-Up. If the scan shows the foundation is the problem, we will say so before a rebuild is on the table.
New site
A new site. Two ways to pay. You own it either way.
The Build and the Ownership Path produce the same kind of site: strategy-first, built around how customers search and choose. The difference is how you pay and when ownership lands.
The Build
$5,500 starting
The lower total. Pay faster.
For businesses ready to invest in the full build now.
- $197 spot hold up front
- Balance paid over 3 to 6 months
- Own the site at launch
Next step: Start with the scan so we can diagnose the scope and confirm the final figure.
Ownership Path
$1,500 down + $250/mo
Preserve cash. Longer runway.
For businesses that want the build while protecting cash flow.
- $1,500 down up front
- $250 per month for 20 months
- $6,500 total, fixed up front
- Early payoff available
- Own the site at payoff
Next step: Start with the scan, then choose the runway once the scope is clear.
The honest difference between the two numbers
The Build price is a starting price, not a blanket quote. We diagnose the scope with you and confirm the final figure before you commit.
The Build is $5,500 starting because you clear the balance in 3 to 6 months. Ownership Path is $6,500 total, fixed up front, because a 20-month runway means Beetle & Frog carries the build, hosting, and service while you pay over time. That extra $1,000 covers the extended service, maintenance, and hosting management Beetle & Frog provides over the 20-month runway.
Want the better number? Choose The Build when you can clear the balance in 3 to 6 months. Want to protect cash flow? TheOwnership Path keeps more money in the business now, and you can pay it off early with no penalty and own the site sooner.
The point of the investment
Build → Own → Choose what happens next.
The goal is not to keep you dependent on us. It is to leave you with a useful business asset and the freedom to decide what comes next.
Before launch
Build
A strategy-first site built around how the right customers search and choose.
At ownership
Own
The domain, identity, content, design, and lead data sit on your side of the table.
After ownership
Choose what happens next
Self-manage, add Care, or make a focused improvement when the business calls for it.
Your options
Run it yourself, keep it healthy with Care, or push it forward with a Growth Block.
Those are choices, never conditions of ownership.
What belongs to you
Beetle & Frog retains ownership of our underlying software modules, reusable code, tools, and internal frameworks, while you own all final custom designs, content, and client data.
Your domain, identity, content, and lead data belong to your business.
Owned site
Once it's yours, choose how involved you want to be.
Ownership is the finish line, not the start of another retainer. Run the site yourself, keep it healthy, or bring us in for a focused improvement when the business calls for it.
The most hands-off option
Care
$97 per month
Optional upkeep after ownership. Keeps your site live, fast, monitored, and updated.
The option that takes the most off your plate while keeping the site healthy.
Optional momentum
3-Month Growth Block
$1,000 per month in 3-month blocks
Optional focused improvement: SEO, CRO, AI-assistant visibility, content, and monthly reporting.
The default state
Self-manage
$0 per month
You have everything you need to run the site yourself. No monthly charge, no forced retainer.
Your site stays yours, whether or not you need us next.
Ownership is the finish line. Support is something you choose after it—never a forced retainer.
What shapes the number
Scope guidance, not promises.
These are the factors we weigh when scoping. The exact figure for your site comes from the diagnostic, and it is fixed before you commit. Nothing on this page is a hold-you-to-it number.
Pages
A build covers a focused set of pages. More pages means more design, copy, and build time. We scope the real list in the diagnostic, and the number you approve is the number you get.
Brand identity
A logo, color system, or visual identity from scratch is separate scope. Already have one? We work with what you have, and the price reflects less work, not more.
Integrations
Booking, CRM, payment, or automation flows add real build time. We price them clearly up front instead of discovering them mid-project.
Timeline
Most projects run a few months from kickoff to launch. A tighter timeline can be possible when it displaces other work. The diagnostic gives us the scope to commit to a real date.
Money questions
What is the difference between The Build and the Ownership Path?
Both build you a strategy-first website that you own. The Build starts at $5,500 with a $197 spot hold and the balance paid over 3 to 6 months, and you own the site at launch. Ownership Path starts with $1,500 down, then $250 per month for 20 months, for a $6,500 total, and you own the site at payoff, with early payoff available. The extra $1,000 covers the extended service, maintenance, and hosting management Beetle & Frog provides over the 20-month runway.
What is the payment runway for each option?
The Build: $197 holds your spot, then the balance is spread over 3 to 6 months. Ownership Path: $1,500 down, then $250 per month for 20 months. Both totals are fixed and disclosed before you commit. No surprise line items later.
What do I own, and when do I own it?
You own the domain, the brand identity, the content and design, and the lead data. With The Build you own it at launch. With the Ownership Path you own it at payoff, or sooner if you pay it off early. After ownership you can run the site yourself with no monthly charge.
My existing site just needs small fixes. What will that cost?
Start with the free site scan. If the site needs targeted repair, the The Fix List is $147 one-time: a prioritized plan in 48 hours. If you want us to make the changes, the The Tune-Up is $1,500 flat for up to 10 pages with a two-week turnaround. Most existing sites do not need a rebuild.
Know the number before you commit.
Run the free site scan. You get a clear read on what the site needs and a clear figure for the smallest useful next move. No pitch attached.