Pricing
What It Actually Costs
Your website is either making you money or costing you money. There's no neutral.
Most service businesses do not have a pricing problem. They have a conversion problem, because their site leaks money they never see.
We do not guess or upsell. We look at your situation, tell you what it will take, and give you a clear number.
higher conversions
better lead quality
reviews & referrals
Clarity on scope, timeline, and ROI before we ever start building.
Site Tune-Up
No Rebuild RequiredYour site doesn't need a full rebuild, because most sites just need targeted fixes, not a teardown. We run the diagnostic, identify what's costing you customers, and fix it in two weeks.
- Up to 10 pages of CRO and UX fixes
- Diagnostic-based: we fix what the data says is broken
- 2-week turnaround
- Conversion rate guarantee (details below)
Additional pages:
$150/page for tweaks · $500/page for new design and strategy
Performance Retainer
3-Month MinimumKeep the momentum going. Monthly changes, performance tracking, and a conversion rate guarantee. If we don't move the needle in 90 days, we work for free until we do.
- 2–3 hours of site changes per month
- Monthly performance report
- Conversion goal tracking (calls, forms, bookings)
- Quarterly strategy call
Risk Reversal
If your conversion rate doesn't improve in 90 days, we keep working at no charge until it does.
Monthly
$1,000
3-month commitment · $4,500 total with Tune-Up
The Website That Works
A strategy-first website that turns visitors into customers. Not a brochure. A machine.
- Strategy-first site built to convert
- Mobile-first design that works on every screen
- SEO foundations: meta tags, speed, structure
- Lead capture that actually turns visitors into calls
- 6–8 week delivery
- 90-day outcome commitment
The Complete System
Most PopularEverything in The Website That Works, plus brand identity, content strategy, and AI-powered lead generation. The complete package.
- Strategy-first site built to convert
- Mobile-first design that works on every screen
- SEO foundations: meta tags, speed, structure
- Lead capture that actually turns visitors into calls
- 6–8 week delivery
- 90-day outcome commitment
- Brand identity (logo, colors, typography)
- Content strategy + copywriting
- Advanced integrations (CRM, booking, automation)
- AI-powered lead generation (LeadFlow AI)
- Priority support
What might change the number
$5,500 covers most service business sites. Here's what can push it up or down.
- Online booking integration: +$500–$1,000
- E-commerce (catalog, cart, checkout): +$1,500–$3,000
- Extra pages beyond the standard 5-7: +$300 per page
- Content writing and copywriting: +$500–$1,500
Pages
A 6-page site is the sweet spot. Beyond that, we scope honestly. More pages means more design, more copy, more build time.
Brand identity
Need a logo, color system, visual identity from scratch? That's an add-on. Already have one? We work with what you've got.
Integrations
CRM, booking systems, AI chatbots, payment flows. We've built them all. The price reflects the complexity.
Timeline
Standard is 6–8 weeks. Need it faster? We can talk. Rush jobs cost more because they displace other work.
Payment plans
You hold your spot for $197. Because we know cash flow matters, you split the balance over 3 to 6 months. No interest. No catch.
Hosting & support
Hosting plans start at $99.99/mo after year one. Includes security, uptime monitoring, and one hour of site updates monthly.
If we don't find at least 3 things costing you customers during the diagnostic, you don't pay. Period.
Results you can measure
We measure success by outcomes, not billable hours.
higher conversions
better lead quality
reviews & referrals
The more we understand your goals, the more precisely we can design for ROI. Every project starts with a conversation about what winning looks like for your business.
See our workYour website has problems you can't see.
Run a free diagnostic to find out what's broken. Performance, accessibility, SEO, and mobile. Real data, not opinions.
- Lighthouse scores across 4 categories
- Specific issues with explanations
- Full report with a personal walkthrough
Diagnostic
Website Health
Performance, accessibility, SEO, and best practices scored and explained.
Community Giveback Program
Great design should be accessible. Each quarter, we award two $2,500 microgrants to mission-driven Southern California service businesses.
$500 deposit to start. The rest is spread over 6 to 12 months. If you're growing on a limited budget but committed to your mission, this is for you.
Ready to see what's wrong?
I only work with projects I can help. Let's look at your situation and figure out if we're the right fit.