Brand + Website + Booking Flow
Solara Event Rentals
A clearer brand and booking path for people searching for marquee letters in Los Angeles.
Los Angeles, CA
The problem
A good product hidden behind one form
Solara rents light-up marquee letters for event holders and corporate events. The product is made to stand out, but the website was not doing the same job.
The self-made Squarespace site had one request-a-quote form and little content to help local customers find Solara when they searched for marquee letters.
People could want the letters and still have trouble finding the right information or taking the next step.
The solution
A clearer path from Google to booking
Started with the identity. New branding and colors that matched the product: bright, bold, and made for celebrations.
Rebuilt the website so visitors can understand what Solara offers, see whether it fits their event, and choose a clear way to get started.
Added booking and contact forms built around real customer questions, plus dedicated pages for people searching for marquee letters in Los Angeles.
The goal was simple: help the right local customers find Solara and move from looking to booking.
The result
More ways to be found, with bookings to show for it
There was no pre-launch analytics baseline, so the before numbers are not measured against after. What is documented: current traffic runs about 20 to 30 daily visits, and the business has taken 27 bookings since launch.
The site now ranks in position 3 for the search term 'marquee letter rentals LA'.
The team reports being very happy with the quality of leads coming through.
20 to 30 visits
daily traffic currently
27 bookings
since launch
Position 3
for 'marquee letter rentals LA'
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